When I came up with the concept behind Nexus 6, I was ultimately influenced by the 1982 film Blade Runner

The Nexus 6 model Replicant was deemed “More Human Than Human” and seamlessly combined tech and the human element. The human element I felt was missing from a lot of current marketing agencies and advertisements.

So, I decided to create the Nexus 6 agency to make marketing a little more human again.