Breaking out of the comfort “Bubble”

Like death and taxes (or if you ask Thanos, he will tell you that he is), change is inevitable. We can’t control it, but we can control how we react to it. Sometimes it’s healthy to embrace new challenges even if they are difficult….and fearful.

No Bullshit, Nexus 6 Is The Best Place I Have Ever Worked!

Being close to 50 years old while tallying up residences in 7 different states and three other countries besides the US, you can imagine I’ve worked at quite a few different places. Here in Des Moines specifically, I’ve led creative efforts at a couple of different tv stations and steered strategy at other marketing and advertising agencies. Since landing as business partners with one of the most creative folks I know, Dave Makin, at Nexus 6, we’ve developed the No Bullshit Guarantee (NBG).

The Gap of Disappointment

  The Gap of Disappointment As an agency, our mission is to see the success in everything we do, and just like everyone else, love when that happens relatively quickly. Although, we still embrace our no BS guarantee and advise that not everything happens overnight.  It’s been 5 years since I started this thing on […]

Las Vegas…Is Distracting

With so much going on, how do you as an advertiser break through the clutter and grab the attention of your audience?

Public Nudity & Impressions

Have you ever seen someone naked that you didn’t care to? I did once, it was in the locker room at the YMCA and I saw a colleague of mine, let’s call him Butch, strutting around stark naked.

It was by all accounts, unpleasant. I quit later that day.

Human-Centric Marketing

human hand touring robot hand presenting human-centric marketing

My suggestions for 2019, get out there and make some new friends, show off the human side of your company, and don’t be afraid of the tech wave that’s coming. Embrace it, and rest easy knowing that you are going to be in a few years, completely and uniquely different than most national companies, just by being human.

Stand-Up, Stand-Out

stand up - stand out with effective storytelling

People buy from people, not businesses or facebook pages. Stand up and introduce yourself to your local community, they may just say hi back.