“Hey Bro, I just got the new iPhone 14 pro! Now I can just make my own video promos for my business!” Easy now Spielberg. An iPhone is a wonderful tool to have in your pocket, but making a good video is another thing Apple doesn’t include in the box. I’m Chase Stine, production manager here at Nexus 6, and alongside them I’ve made everything from client testimonials to television commercials, and in the past year of doing so I hear the titular question asked more than any other.
We’ve all seen the iconic text “shot on iPhone” at the end of Apple ads, which I can attest is a true statement. However, there is a big asterisk in that text that fails to mention the $2,000 boom mics used to capture audio, the simulated sunlight by Arri’s flagship Skypanel S60-C which retails at $4,900, and not to mention the camera gear used surrounding the iPhone. Did you know they affix cinema-quality motion control rigs to the iPhone while shooting? If you don’t believe me, take a look at the previous iPhone’s behind-the-scenes look at “The Comeback” by director Zhang Meng. Notice everything around the iPhone instead of focusing on the phone itself. Pretty crazy looking right? That’s how they get the phone’s footage to look as professional as it does, but there is a catch. We’ll also be the first ones to tell you that your equipment and technical knowledge comes only in 2nd place for what’s important when creating video content.
Video is the most engaged element on social media, and with TikTok now surpassing YouTube as the most downloaded app in the App Store, that trend isn’t slowing down any time soon. This fact alone should be enough reason to consider hiring a professional agency to be involved in the creation of your brand’s video and photo content. Professionals are not the ones with the fanciest camera’s or the most expensive agencies. Professionals are the best storytellers, who want to be with you every step of the way through the creative process. They are the ones that ask the question “What will this video achieve for this client?”. The answer can be anything from “make them more money” to “tell the world our story so they understand not only the brand, but who we are on a human level”. No matter the case, the result is always aiming to be a positive experience. That’s what Nexus 6 is here to do. As the saying in Blade Runner goes, “more human than human”. We’ve got the desire to make inspiring content, the industry standard technical know-how, and wickedly awesome no bullshit personality behind us as well.
Contact us here today to get started on building your brand’s empire, and stick to FaceTime on the iPhone for now. We’ll take care of the rest.