Lisa’s parents had bought into the sandwich shop years earlier.
Over time more and more competition entered the market & with chains like Subway, Firehouse, and Jimmy Johns popping up everywhere utilizing their economies of scale to purchase ingredients cheaper than a small single location could it seemed that Hungry Boyz wouldn’t last.
Lisa tried to sell the business, although that, unfortunately, fell through and the buyers backed out.
In attempts to save the business, she approached some other marketing companies in order to see what they could do to update the website and maybe help them spread the word. This was met with quotes that were way outside of her budget.
It seemed that she would be forced to close the doors.