Social media marketing is all about finding the right mix of strategies to reach and engage your audience. Getting your brand seen on social media can be difficult without putting a couple of bucks behind it. But how do you find the right balance between paid content and organic content? And eventually, you don’t want to have to give your hard-earned money over to big companies like Google or Meta for your content to get seen. But how? At Nexus 6, we’re here to help your social media growth both organically and with a little extra push to get your brand to a sustainable space on social media.
1. Understand the Difference
Organic social media includes all the content you post for free on your profiles–posts, stories, interactions with your followers, etcetera. Paid social media, on the other hand, involves spending money to promote your content, like ads, sponsored posts, and boosted content. Both have their place, but understanding their strengths and limitations is key to making these platforms work for you.
2. Interact with Your Community
Organic social media is great for building community and trust. It’s your chance to connect authentically with your audience, share your brand’s story, and engage in real conversations. However, organic reach can be limited–with constant algorithm changes, platform restrictions, and the ever-evolving puzzle that is the internet. Which is where paid efforts come in.
3. Extend Your Reach & Target the Right People
Paid social media allows you to reach a larger audience and target specific demographics, interests, behaviors, locations, and the list goes on. It’s ideal for promoting new products, driving traffic to your website, or retargeting users who have previously interacted with your brand. Paid ads are a great place to start building your audience and they’re great for giving your brand a quick boost, but they do require an oncoming investment–and one that in an ideal world, you eventually won’t have to rely on.
4. Finding the Balance
The best social media strategies combine both paid and organic efforts. Use organic content to build your brand’s personality and nurture your community, and complement it with paid promotions to expand your reach and achieve specific marketing goals. Regularly analyze your results and adjust your balance as needed to optimize performance.
5. Moving Towards Organic Independence
Relying on paid boosting can feel like a necessary evil, especially when you’re trying to get your content seen in a crowded social media landscape. But here’s the good news: the ultimate goal is to build a strong enough organic presence that you won’t always need to hand over your hard-earned cash to companies like Google or Meta. And we’re here to help you get there.
At Nexus 6, we’re committed to helping your brand grow sustainably. While a little paid boost is great for getting you started, our goal is to help you cultivate an organic strategy that stands strong on its own, reducing your reliance on paid promotions over time. With the right mix of engaging content, consistent effort, and strategic growth, you can achieve that ideal balance where your brand thrives organically in the social media space.
