Have you ever seen someone naked that you didn’t care to? I did once, it was in the locker room at the YMCA and I saw a colleague of mine, let’s call him Butch, strutting around stark naked.
It was by all accounts, unpleasant. I quit later that day.
Now, why do I bring up the fact that I saw my former, rather stout and hirsute coworker nude in the locker room of a gym? Because I want to illustrate the flawed concept of associating a campaign that focuses on maximizing impressions with a path to success.
I was running a Facebook campaign for a small startup recently and they were pushing me to broaden my target so that it would appear in more news feeds.
I tried to explain that simply by showing more people the ads doesn’t necessarily equate to an increase in overall interest. They had a pretty niche service that wasn’t something people would be looking for without the immediate need for it. I wanted to tell a more compelling story to a select few that would identify with what we were talking about, they wanted to show everyone a generic blanket statement within a 50-mile radius.
Now, how does this relate to Butch? Well, think of it this way. You’re at a football game, the stadium is packed and everyone is having a great time. Then out of nowhere here comes Butch running out with his John Thomas waving about.
How many impressions did Butch’s lil Butch get?
How many people wanted to see it?
Focus on those that want to see what you are offering and show them something compelling enough that they’ll want to see more.
But, no seriously, we use Wordpress. It’s widely used, open source, and easy to host anywhere if you ever decide you hate us.
We work with companies from all industries that are all sizes. Our requirements for working together is simple. We don’t hate each other and we believe that we can provide real results.
Yes we do. From capturing the footage to editing it into its final form, all our work is done here.
Hell yes you do. We get it, some companies will write you a blog but claim that they own the content as a way to retain your business, that’s bullshit and we don’t play that game. It’s yours to keep once you’ve paid for it.
Firstly, there is no cost to meet with us and talk about what we can do for you. Second, each and every quote is custom. We don’t prepackage anything. We can however say that our base rate is $100/hr, which is a hell of a lot lower than most you will find out there.
Apart from having implications in the movie Blade Runner (where the company gets its name) we ourselves are somewhat of a unicorn in the fact that we offer a fair price for top tier services. We pretty humble, regardless of how many awards we’ve won.