Do you remember elementary school ‘Show and Tell’ day?
It was a day that most of us looked forward to. It was the day that, for most of us, we got to show off our favorite, newest and best-est toy. The one that you wanted everyone in class to know about! But, it was so nerve wracking! Nerves and anxiety were at an all time high ‘back in the day.’
BUT, the discomfort of having to stand up in front of the class would quickly be put to rest when the ‘Ooohs and Aaahs’ of your classmates came loudly after presenting Mom and Pops’ latest purchase.
Ponder with me here for a moment, though.
If you hadn’t shown the class what you brought first and only talked about it, how many ‘Ooohs and Aahs’ would there be? PROBABLY not a lot.
I mean, it’s called show AND tell for a reason.
The same thing could be said for online storytelling or content creation. If you don’t have something eye-catching, how will you attract people? In a recent article posted by Medium.com, the truth couldn’t be spelled out any better, “When trying to market online your ad needs to be on screen for at least 14 seconds to have any chance of being looked at…”
I don’t know about you, but I don’t think 14 seconds is a lot of time, so it shouldn’t be that hard right?
You also have to factor that time into what other page distractions there may be and how long it takes the user to scroll on. The average person takes around 2.6 seconds to scan a website page before focusing on one area and around 10-20 seconds before deciding to leave or stay.
What does this mean?
You have to stand out. You have to capture attention.
And you have to do it quickly!
Draw them in with visuals and keep them engaged with beneficial information.
Dynamic graphic style posts work, for sure.
A lot of the times, though, video works the best!
Stand out, be different. Get your prospects’ attention. Start winning.