I broke a rule.
Sure, I could make excuses to try and explain it away.
I could say I was in Texas working with a new partner of ours while they closed a deal with Toyota.
I could blame it on the fact that I was tied up opening the Dallas/Fort Worth office so we can export our unique take on marketing to a new market.
But the fact still remains, I broke a rule.
I missed several weeks posting a blog update.
Did anyone die, no. Did the world end, no. Was the cure for cancer missed, don’t be ridiculous. But I still failed to execute something I always stress to our partners is extremely important.
Marketing has a lot of very important variables; strategy, creativity, communication, context, and consistency.
Stop me if you’ve heard this one before, the mere-exposure effect. What the hell is that? Hang on and I’ll tell you, bloody hell, you’re impatient.
Think about it, why the hell does Coca-Cola spend some much money on advertising? Why do they have that specifically shaped bottle? Because it’s familiar, it’s recognizable, and because of that, you subconsciously have a preference for it.
Am I trying to say that this blog has the same impact that the Coca-Cola brand does, well maybe, I haven’t followed the stats that closely to be honest. But Coke understands the mere-exposure effect and uses that to gain favorability with their consumers.
So, when I missed a few weeks of posting a blog, breaking a streak of posting each week, I in turn lost favorability (even if that is a very small amount) amongst our potential audience.
My advice is that when you decide to post online, make sure it’s around a schedule you can maintain, the last thing you want to do is to miss out by merely not exposing yourself to people…that didn’t read like I thought it would in my head.
Need help staying consistent? Reach out today!
