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The Key is Consistency in Content Marketing

I broke a rule.

Sure, I could make excuses to try and explain it away.

I could say I was in Texas working with a new partner of ours while they closed a deal with Toyota.

I could blame it on the fact that I was tied up opening the Dallas/Fort Worth office so we can export our unique take on marketing to a new market.

But the fact still remains, I broke a rule.

I missed several weeks posting a blog update.

Did anyone die, no. Did the world end, no. Was the cure for cancer missed, don’t be ridiculous. But I still failed to execute something I always stress to our partners is extremely important.

Marketing has a lot of very important variables; strategy, creativity, communication, context, and consistency.

Stop me if you’ve heard this one before, the mere-exposure effect. What the hell is that? Hang on and I’ll tell you, bloody hell, you’re impatient.

The mere-exposure effect is “a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle” as noted in Wikipedia.

Think about it, why the hell does Coca-Cola spend some much money on advertising? Why do they have that specifically shaped bottle? Because it’s familiar, it’s recognizable, and because of that, you subconsciously have a preference for it.

Am I trying to say that this blog has the same impact that the Coca-Cola brand does, well maybe, I haven’t followed the stats that closely to be honest. But Coke understands the mere-exposure effect and uses that to gain favorability with their consumers.

So, when I missed a few weeks of posting a blog, breaking a streak of posting each week, I in turn lost favorability (even if that is a very small amount) amongst our potential audience.

My advice is that when you decide to post online, make sure it’s around a schedule you can maintain, the last thing you want to do is to miss out by merely not exposing yourself to people…that didn’t read like I thought it would in my head.

Frequently asked questions

A computer.

But, no seriously, we use Wordpress. It’s widely used, open source, and easy to host anywhere if you ever decide you hate us.

We work with companies from all industries that are all sizes. Our requirements for working together is simple. We don’t hate each other and we believe that we can provide real results.

Yes we do. From capturing the footage to editing it into its final form, all our work is done here.

Hell yes you do. We get it, some companies will write you a blog but claim that they own the content as a way to retain your business, that’s bullshit and we don’t play that game. It’s yours to keep once you’ve paid for it.

Firstly, there is no cost to meet with us and talk about what we can do for you. Second, each and every quote is custom. We don’t prepackage anything. We can however say that our base rate is a hell of a lot lower than most you will find out there.

Apart from having implications in the movie Blade Runner (where the company gets its name) we ourselves are somewhat of a unicorn in the fact that we offer a fair price for top tier services. We pretty humble, regardless of how many awards we’ve won.