With Halloween coming up, everyone wants treats and no tricks! But what about in marketing…?
Most companies will invite you in with full-size candy bar promises, but will only give you a snack-sized delivery. Make sure to check out your marketing stockpile of offers and see how many are tricks… NOT TREATS!
When looking for a marketing company, find one that won’t leave you at the door waiting or will just give you any old piece of candy. You will want one that will help you dig around for the perfect piece hidden in the bowl.
Most marketing companies will sound like a treat – touting their one price fits all approach, but you might just end up paying for something that doesn’t help your company at all… This “cookie cutter” one size fits all approach doesn’t really work in the long run or meet your company’s needs. It’s like trying to sell someone a Reese’s before finding out they are allergic to peanuts… it’s not going to work out in the end – unless ya like hives (…or worse.)
You need a company that stands out from the rest. An agency that offers a personalized marketing strategy that tells YOUR story and soothes YOUR pains. The marketing agency any company should want to work with will want to offer a service that is unique to you and your business. Finding the full sized Hershey’s is good, but if you could get a Symphony Bar wouldn’t that be amazing? (Note: A 22-year old wrote this so don’t call us old fashioned.)
Lastly, when finding a good marketing company, you’ll want one that doesn’t make promises it can’t keep, this goes for deadlines, products, and project outcomes. When offering you top quality candy, a great marketing company will give you Butterfingers, Milky Ways, and met expectations, not Bit-o-honey, Necco Wafer, and missed deadlines.
Keeping an eye out for these tricks will help you find the gold nugget marketing agency you company needs.
Nexus 6 is a unique team that specializes in customized marketing solutions to tell YOUR unique story.
