They say a picture is worth a thousand words, but how many times have you looked at a picture or a painting and seen something completely different than the person standing next to you? When we’re talking about your brand, we don’t want there to be any room for subjectivity, we want to clearly speak to who you are and what you do so that your whole audience base gets the same message. No Rorschach Blots here. Here’s why you need to pair that picture, website, or graphic with great copywriting to pack the most powerful punch.
Copy increases traffic
Good copy should drive traffic to you and help clients find you. Using industry keywords and phrases for the target audience you’re trying to reach will boost your ranking on Google. More hits on Google searches means more eyes on you and that results in more business and income for you. All good things, right?
Your copy should not only be engaging and entertaining to stand out from the rest of the competition, but it should also be selling your product. Prove to your present and future clients that their problem has a solution, and you’re the one who has it. Copy is more than just words, it’s your pitch and your call to action. Good copy is important here, because bad copy can make just as much of an impact on your audience. Bad grammar, typos, or just off putting writing can be enough to turn people away from business instead of drawing them in. Ever gotten an ad on social media that you immediately scrolled away from without taking a second glance? Or an email you sent straight to junk? Make sure you’re selling yourself and your brand in the best light possible.
When you’re writing copy, you’re writing directly to the customer. Be true to your brand, develop and use your distinct brand voice, engage with your audience like you would with them one on one. If you were talking with a client face to face, you would want to build a relationship and connect with them. You want your copy to do the same thing. Evoke emotion, entertain, and connect with your clients. There’s no need to overcomplicate it and get too worried about style or cleverness, just think about writing copy like writing a conversation with a client. If you’re focused on being genuine and sticking with your brand voice, the individuality and style will come through naturally in a way that’s right for your business.
So, if that picture, social post, or website is worth a thousand words, make sure that those thousand words are the right ones.