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Birth Of Nexus 6’s No Bullshit Goat Guarantee

Not all that long ago, in my basement not too far away, I had just wrapped up my first year in business and was looking for a job.

I was hurting for money & my wife was insisting that I go get a regular paycheck.

I like a lot of people discovered that owning a business is really hard.

So, I got a job at another local agency and worked there for roughly 5 months before getting fired.

As it turns out, I’m actually worse at being an employee than I am running a business. Hard to believe, I know. But the role taught me something. My original vision for Nexus 6 was spot on.

The place wanted me to sell a homebrew of a CMS (think WordPress but they designed it and owned it and controlled it). This meant that they owned the code and therefore could mandate the client stay with them as long as they wanted their website.

They were also very tight-lipped about anything that related to reporting. They advertised they were focused on results, but wouldn’t show the proof in their digital pudding.

So, I called bullshit.

Why should an agency own the backend and access to a client’s website?

Why won’t you show a client metrics to ensure they could see the ROI they were getting?

Then my dog passed away and a couple of days later I was fired. The two aren’t correlated, but they fell within days of each other.

The timing sucked, but I was assured it was “just business” by my boss.

Out of work, I had a new drive to make things work for myself once again.

I was tired of all the bullshit.

So for the next few months, I fired back up the Nexus 6 machine, drove uber overnight, and went to work on building a business that was based on transparency, honesty, and a true connection between people.

I built a business on a no-bullshit promise.

Five years later the company is celebrating its six-year anniversary. And as I sat at the end of the table and looked at the team which has grown to include twelve extremely talented individuals, I can proudly say that we haven’t lost sight of that promise.

It’s been a long hard-fought road, but now at the end of year six we’ve billed out more this year than the first five years combined, all while being true to ourselves and our clients.

A lot has changed in the last five years and I suspect a lot will change in the next five years, but I know one thing that won’t.

No Bullshit.

Frequently asked questions

A computer.

But, no seriously, we use Wordpress. It’s widely used, open source, and easy to host anywhere if you ever decide you hate us.

We work with companies from all industries that are all sizes. Our requirements for working together is simple. We don’t hate each other and we believe that we can provide real results.

Yes we do. From capturing the footage to editing it into its final form, all our work is done here.

Hell yes you do. We get it, some companies will write you a blog but claim that they own the content as a way to retain your business, that’s bullshit and we don’t play that game. It’s yours to keep once you’ve paid for it.

Firstly, there is no cost to meet with us and talk about what we can do for you. Second, each and every quote is custom. We don’t prepackage anything. We can however say that our base rate is a hell of a lot lower than most you will find out there.

Apart from having implications in the movie Blade Runner (where the company gets its name) we ourselves are somewhat of a unicorn in the fact that we offer a fair price for top tier services. We pretty humble, regardless of how many awards we’ve won.