Marketing. It’s been around longer than your great-grandma’s dentures, and it’s evolved so much that even Dr. Frankenstein would be impressed. From old-school methods like billboards and flyers to the hip and trendy social media influencers, marketers have always been hustling to reach their audience and hawk their wares. But hold your horses, folks! Marketing has […]
Do you have a ‘delight’ strategy in mind for your customers? Most of the time, we as marketers and business people put more of our attention and focus toward attracting prospects and finding new leads. Mistake? Yup. I ask people all the time what the best prospect source is. To me, that’s easy. It’s word […]
You’ve heard the acronym before. You’ve seen it. You might have even used it. So, chances are you might know what the subject line stands for already. In fact, your definition of STFO could be the same one that’s listed at the top of the internet danger zone that is The Urban Dictionary. “Stressed the […]
Being close to 50 years old while tallying up residences in 7 different states and three other countries besides the US, you can imagine I’ve worked at quite a few different places. Here in Des Moines specifically, I’ve led creative efforts at a couple of different tv stations and steered strategy at other marketing and advertising agencies. Since landing as business partners with one of the most creative folks I know, Dave Makin, at Nexus 6, we’ve developed the No Bullshit Guarantee (NBG).